Volume: 1 Issue No: 1 Dear Colleagues & Friends: Welcome to the first on-line edition of Passport to Opportunity--an e-zine that will provide business insights and tools to navigate the ever-changing travel marketplace. Thanks to my Web Divas, I am saving trees and will also provide a monthly newsletter rather than one on a quarterly basis. Here in New England, the fall is in full swing with our beautiful colors, although my schedule is enabling me to make foliage comparisons with several other destinations in North America. Despite my travel, however, and to quote a trusted source, 'There's no place like home.' The Travel Industry has had a mixed bag for the 2006 season with highs and some surprising lows in a variety of destinations. For the fall, gas prices have certainly helped take the psychological anxiety off of wanting to take a trip; although economic anxiety for a number of folks may be the hold back. Success, for many organizations, is also predicated on the ability to get out in front of the season as well as customers. Those destinations and organizations that are ahead of the looking and booking cycles of customers will benefit. But, being out in front is not enough. Travel marketing organizations, suppliers and operators must also be creating and introducing new and innovative products, services and experiences. I recently became a fan of what I consider the best show on TV. It's called 'Project Runway' and appears on Wednesday nights at 10:00. Not being a TV junkie, I am a bit late to the party, discovering the show in the third season. The following article provides some great lessons that we in the Travel Industry can learn from this creative and innovative TV show. See you on the Runway! Regards,
Project Runway & The Travel Industry The best and hottest show on television, in my opinion, is Wednesday night at 10:00 on Bravo. The show Project Runway is amazing. It's currently in its third season, and I will admit that I am a bit late to the party, as I just started watching this season. The show begins with fifteen designers who are tasked each week with designing an outfit for a model to showcase on the runway. Each week supermodel Heidi Klum, the show's host, along with Parson's School of Design's Tim Gunn, create an interesting task for the designers. Designers have strict time limits to create, sketch and execute their outfits. The creations are judged by three well-known designers, and each week one designer is eliminated. The ceremony for elimination is both interesting and stark. The group of designers line up on the runway for individual feedback, and one by one the judges provide their feedback, anecdotes and judgments. One by one, the designers are designated in or, for one person, OUT! The eliminated designer then respectfully kisses Heidi on both cheeks, leaves the runway and off the group goes to the next task. The final three designers will create a line of clothes to be featured at Fashion Week in New York City, where a winner will be selected.
Special Offer--The Travel Packaging System
The Power of Travel Packaging System, a comprehensive toolkit to create compelling consumer travel packages is currently in use at over 250 destinations and travel suppliers throughout North America. The system includes:
The System retails for $599. For a limited time, subscribers to Passport to Opportunity may purchase a copy for a special of $549, including shipping (regularly $25 - $35). In addition, the first 10 people who buy the System will receive a complimentary one-hour package consultation via telephone with The Opportunity Guy. Go to www.TravelPackaging.com for additional information, to download content and to purchase your copy. Don't delay - offer ends November 30, 2006! Opportunities
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Oct/Nov
Oklahoma City, OK
Northeast Kingdom, VT
Columbus, OH
Long Island, NY
Edmonton, Alberta
Salt Lake City, UT
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Columbus, OH
| La 'Pup' arazzi Package The owner of The Riverbend Bed & Breakfast in Troy, Vermont has created an innovative package in the category of 'Pets are People Too'! It is a special getaway for discriminating dogs and their owners. Brigitte Nadeau, local professional dog photographer, will come and create beautiful photo masterpieces of your pet that you will cherish for years to come. Package includes: 2 Nights lodging in the Northwoods Suites at the Riverbend B&B 2 full country breakfasts Special homemade biscuits for your pet on arrival Pet Photo Shoot by Brigitte Nadeau 4 x 6 prints of each proof to keep & review for possible enlargement From 75 - 100 digital color pictures of your dog on a CD via mail. All pictures are taken with a professional digital SLR Special gift basket for your dog upon departure Package Price for Dog and 2 Owners: $425 This package was developed following a Packaging Laboratory seminar in the Northeast Kingdom with The Opportunity Guy. Kudos to the Riverbend Bed & Breakfast!
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