Join Joe Veneto, Experiential Tourism Thought Leader, for the Experience Lab to learn how to fill your destination's snow globe with engaging and immersive experiences that create competitive advantage.

For Destination Marketing Executives and Travel Suppliers, creating engaging and immersive experiences is essential to drive visitation and create competitive advantage with visitors. What your visitors encounter in your destination will transform them into a vast sales force of brand ambassadors for your destination or organization.

The Experience Lab showcases the Experiential Development Process implemented in the Twin Cities Region. It is a three day hands-on experience demonstrating the Experience Formula methodology created by Opportunities Unlimited.

The Lab provides destination marketing executives and travel suppliers with a framework of strategies and tools to engineer new experiential tourism products for their organizations.

The Experience Lab will provide Destination Marketing Executives and Travel Suppliers with a framework of actionable strategies and tools to engineer experiential tourism products. It is a hands-on learning experience in the Twin Cities designed to showcase the successful implementation of the Experience Formula by Meet Minneapolis, Visit St. Paul, and The Mall of America

  • Discover the Experience Formula to create innovative new tourism experiences.
  • Gain insight into how the Twin Cities successfully engineered a host of new experiences.
  • Experience unique products first-hand through a series of mobile workshops.
  • Go behind the scenes with DMOs and their travel suppliers to hear how they engineered new experiences.
  • Learn the elements of the Experiential Development Process including design, story development, scripting and staging.
The Lab includes:
  • Presentations and learning sessions.
  • Panel discussions by DMOs & travel suppliers.
  • Six mobile workshop experiences.
  • 6 Meals: 2 breakfasts, 3 lunches,1 dinner.
  • All mobile workshop transportation.
  • Networking and learning to apply to your destination or company.

[Lodging is additional; special rates are available at the Experience Lab hotel available mid-January.]

The Lab is Limited to Only 45 Particpants! Sign Up NOW!