Join Joe Veneto, Experiential Tourism Thought Leader, for the Experience Lab to learn how to fill your destination's snow globe with engaging and immersive experiences that create competitive advantage.
For Destination Marketing Executives and Travel Suppliers, creating engaging and immersive experiences is essential to drive visitation and create competitive advantage with visitors. What your visitors encounter in your destination will transform them into a vast sales force of brand ambassadors for your destination or organization.
The Experience Lab showcases the Experiential Development Process implemented in the Twin Cities Region. It is a three day hands-on experience demonstrating the Experience Formula methodology created by Opportunities Unlimited.
The Lab provides destination marketing executives and travel suppliers with a framework of strategies and tools to engineer new experiential tourism products for their organizations.