Preliminary Agenda:

The Experience Lab | Minneapolis, MN
October 15-17, 2018

Day 1: Monday, October 15th
8:30 amKick-off and Welcome Meet Minneapolis
Opening Session: Experiential Tourism, Driving Economic Development
11:00 amMidtown Global Market - Tour & Lunch
2:00 pmFOCI Glass Demonstration Workshop
4:30 pmPresentation: Building Brand Equity with Experiential Development
7:30 pmBrave New Workshop Improv
Day 2: Tuesday, October 16th
8:00 amBreakfast at American Swedish Institute
9:00 amSwedish Sensibilities of Art, Craft & Design Tour
11:30 amPresentation: Stories, Scripting and Staging Experiences
12:30 pm Lunch at Hotel
2:00 pmHighlights Tour at Minneapolis Institute of Arts
3:30 pmTextile Center - Shibori Dyeing
6:30 pmMall of America - Vom Fass Experience and Dinner
Day 3: Wednesday, October 17th
7:00 amBreakfast at Hotel
8:00 amDepart Hotel
8:30 amComo Zoo Experience
11:30 am Panel Discussions:
  • Twin Cities DMOs, Engineering Experiences for Destinations
  • Twin Cities Travel Partners - The Nuts and Bolts of the Experiential Process
1:00 pm Lunch at hotel
2:30 pm Presentation: Implementing Experiential Development
4:00 pm Next Steps & Wrap Up

* Dates and times may be subject to change based on availability.

Invited Speakers:

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