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WORKSHOPS

Our workshops are designed to provide in-depth knowledge and build skills on a particular topic or subject area. Workshops are hands-on in nature providing tools and techniques that are easily transferred to your business. You will gain keen insights, tap into current trends and acquire new business skills.

THE SECRETS OF TRAVEL PACKAGING SUCCESS

Create results for your tourism region, lodging property, attraction, arts organization, restaurant or tour company with the secrets of packaging success. This hot travel trend is revolutionizing the way travel products are being created, promoted and purchased. You will uncover the marketplace forces of packaging, on-line packaging models and consumer psychographics that influence buying decisions. In addition, you will learn a process to implement in your organization for ongoing package development. Then, you will discover the most popular product types and the different elements of package components to design compelling products. Finally, you will learn how to create package sizzle that connects with the interests and affinities of your customers.

For full-day programs, the afternoon begins with package pricing. You will learn the skills necessary to capture costs and effectively price your packages for marketplace success. Then, you will work in small groups to apply the skills you have acquired to create packages and new products for your market segments and Industry niches. You will leave the session with an action plan so you will profit from the secrets of travel packaging success.

PROGRAM OUTLINE:

THE SECRETS OF CONSUMER TRAVEL PACKAGING SUCCESS

  1. The Importance & Benefits of Travel Packaging
  2. Customer Forces, Trends & Travel Packaging
  3. On-line Package Travel Models & Trends
  4. Your Destination's Brand -Intrinsic Qualities & Packages
  5. "Show me the People" - Geography, Location & Infrastructure
  6. Travel Packaging Process - The Big Picture
  7. Package Travel Product Types
  8. Package Travel Components - Your Products, Services & Experiences
  9. Creating Package "Sizzle" - The 4 Ts & Events
  10. Package Travel Models
  11. Package Pricing - Essentials & Hands-on Costing Exercises
  12. Your Packages - Small Group Design Exercises

EXPERIENCES - FROM CONCEPT TO COMPETITIVE ADVANTAGE

Visitors select destinations, attractions, cultural components and travel products, but what they really want are experiences! Learn what you and your organization can do to create competitive advantage by developing UFEs, UnForgettable Experiences, for your visitors. Today's consumers are healthier, wealthier and more discerning than previous generations. The key to your marketplace success is tied to the customer Experience you provide. Discover experiential attributes that you can incorporate into your offerings to engage and immerse your customers. Learn to assess customer connection points and make deposits into your customers' emotional bank accounts at each of the five stages of customer interaction. Turn your customers into your sales force.

Models of successful new experiences created in Philadelphia. Chicago and Columbus, Ohio will be showcased. You will have actionable ideas in hand to create competitive advantage with your unique experiences.

PROGRAM OUTLINE:

  1. The Marketplace - Today's Customers & Experiences
  2. Product Levels & Experience Realms
  3. Sense Appeal & Experiences
  4. Experiential Attributes
  5. Assessing Your Product & Service Experiences
  6. Experiential Product Models
  7. Your Experience Action Plan!

SESSION LEARNING OBJECTIVES:

  • Discover the importance of creating Customer Experiences as the driving force of Competitive Advantage for your products & services
  • Uncover leverage points to create & design new Experiences
  • Learn about companies that have developed Successful Experiential Product Models

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Opportunities Unlimited
P.O. Box 69-2359
Quincy, MA 02269
Phone: 617-786-9096 Fax: 617-786-1081
E-mail:
Joe@opportunityguy.com

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Opportunities Unlimited© 2009

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