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Our seminars work best for breakout and concurrent sessions. They are designed with strategic concepts as well as tactical business solutions. These programs provide a combination of high-level thinking and hands-on application exercises. You will have a host of actionable ideas to implement for your business.

Sales Impact with an R.O.I.

Making the most of selling opportunities to create a return on investment is essential. This session will fine tune and enhance your customer focused selling skills. It will uncover understanding your buyers' needs and motivating factors as well as best practices to position your products to meet their needs. You will learn how to leverage networking opportunities to drive leads and referral business and create benchmarks to measure sales results. Effective appointment dynamics, networking best practices and effective follow up will also be included. You will create an R.O.I. with sales impact.

Building Bridges for Tourism with Cultural Connections

Cultural attractions and organizations provide an invaluable and renewable resource for repeat visitors to a destination or tourism region. This program creates a bridge for Cultural Organizations to build products and services to fit the needs of the Travel Industry. Gain comprehensive knowledge of travel products, industry trends and consumer buying to connect culture with travel suppliers. Building bridges with cultural connections will create economic success for both cultural organizations and the travel industry.

From Age to Affinity

Both the individual and group travel markets are shifting. Understanding and making sense of consumer behavior will continue to be increasingly more complex. What will motivate future customers to travel? What type of products and experiences will people be looking for? What will be destinations of choice? These are just some of the questions tour & travel suppliers will need to answer to attract the new travel consumer and motivate past visitors to return again. You will learn about new trends and motivating interests that are shaping travel and connecting consumers in the marketplace. The marketplace is moving; are YOU?

Tourism 101: The Tour & Travel Industry Basics and Beyond

Lift, load factor, receptives and tiered pricing. DMOs, NTA, GDS, and MAP. Cryptic words and acronyms abound in the tour and travel industry, and so do the opportunities. This seminar deciphers the mysteries of the business and offers a clear understanding of tour and travel products so you will maximize your time, energy and return. Starting with the basics, you will be presented with an overview of the Industry and its various segments. Then, you will uncover which distribution outlets will achieve the best results for your product, service or destination. Whether you are new to the industry or a seasoned veteran, you will profit from this comprehensive program

Taking Your Show on the Road

Create results and grow your business at Conventions, Trade Shows, or Sales Appointments. This program provides industry professionals with the tools and techniques to succeed in the Marketplace. You will understand appointment dynamics, acquire improved sales skills and enhance your visibility with memorable marketing techniques. The industry cycles of planning, pricing, purchasing and promotion will plug you into the market at the right time. You will succeed when you take your show on the road!

Big Marketing

Business owners and managers must think big and develop innovative strategies to compete in the marketplace and grow their business. You will gain a host of creative and successful ideas to take your company to the next level. Topics include innovation with brochures & catalogues, printed promotions & marketing materials and newsletters. In addition, learn tips on free public relations, partnership marketing and corporate giving to create marketplace visibility. You will also discover trends in relationship marketing, travel clubs and client gatherings to grow your business. Learn the big marketing secrets that get results!

Mining for Gold with Groups

Tour groups such as churches, bank travel clubs, fraternal organizations and employee associations are gold if you know how to mine the opportunities. This seminar provides the tools and techniques essential for success for this unique segment of the package travel industry. You will learn to prospect and identify various group types, as well as qualify prospective clients and obtain commitment. Uncover the best ways to cultivate group leaders, the products that are most appealing and how to build long term partnerships. Unlock the secrets of promotion, servicing, product delivery and the fourth sale! Diversify your business base and increase your profitability. Go for the Gold with groups!

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Opportunities Unlimited
P.O. Box 69-2359
Quincy, MA 02269
Phone: 617-786-9096 Fax: 617-786-1081


Opportunities Unlimited© 2009

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